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Romario Verbran
Romario Verbran

232 Followers

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Oct 3, 2022

[Game UX Case] How I raised an MMO’s player base by 70%

Using UX and behavioural psychology to take Priston Tale back to its former glory — Awarded Game of the Year twice, Priston Tale is a classic MMORPG with 20 years of history and thousands of players worldwide. A game once so popular that you’d have to pay a monthly fee and wait in login queues! But time hasn’t done PT wellnine New RPGs like World…

Game Design

11 min read

[Game UX Case] How I raised an MMO’s player base by 70%
[Game UX Case] How I raised an MMO’s player base by 70%
Game Design

11 min read


Published in

Bootcamp

·Mar 3, 2021

UX Case Study: How we saved $180 thousand using truly BAD ideas

Facilitation techniques to make a fortune with the least creative people at your company — Working on a multimillion fashion marketplace, you can imagine that Black Friday is a day we all anticipate. Even the slightest tweaks can yield a fortune, so you can’t waste any opportunities. That’s when your Marketing Manager shows up and say: “I always make the greatest BFs every place I…

UX

7 min read

UX Case Study: How we saved $180 thousand using truly BAD ideas
UX Case Study: How we saved $180 thousand using truly BAD ideas
UX

7 min read


Published in

UX Collective

·Feb 16, 2021

How user stories destroy designers’ creativity and how you can fix them

If you want to design disruptive products, you must abandon standard stories — As a UX Tutor, I review hundreds of user stories from aspiring designers striving to address their personas’ needs — but they end up doing exactly the opposite. That’s because user stories focus on features rather than needs, so most students (and dev teams) struggle to develop innovative products since…

Product Design

7 min read

How user stories destroy designers’ creativity and how you can fix them
How user stories destroy designers’ creativity and how you can fix them
Product Design

7 min read


Published in

Bootcamp

·Jan 26, 2021

Case study: How I designed an $83K revenue MVP in just 4 days

The perfect solution is not always the best solution — Logistics are one hell of a hurdle when the entire European Union could fit inside your country’s border twice over. This is OFF Premium’s ordeal: a multi-million fashion marketplace working with hundreds of stores spread throughout Brazil’s 8.5 …

UX

8 min read

Case study: How I designed an $83K revenue MVP in just 4 days
Case study: How I designed an $83K revenue MVP in just 4 days
UX

8 min read


Published in

UX Collective

·Jan 14, 2021

UX Psychology #3: how Tesler’s Law makes your designs fail

Every UX has an amount of complexity you cannot play with — People hate redesigns. Unless the original work is terribad, chances are the new version will be stomped even if it’s remarkably better. Snapchat learned it the hard way back in 2018 after a major redesign that burned 35% of their revenue. Although it had a better Information Architecture than the…

Product Design

5 min read

UX Psychology #3: how Tesler’s Law makes your designs fail
UX Psychology #3: how Tesler’s Law makes your designs fail
Product Design

5 min read


Published in

UX Collective

·Dec 28, 2020

UX Psychology #2: increasing conversions with the Decoy Effect

The cognitive bias that makes us proud of being made fools of. — Have you ever noticed that some fast food prices seem absolutely clueless? I mean, how come a medium Starbucks cup is $4 while an extra-large is $5? Shouldn’t it be twice as much?! The funny thing is that most people feel like they have gamed the system when opting for…

Product Management

7 min read

UX Psychology #2: increasing conversions with the Decoy Effect
UX Psychology #2: increasing conversions with the Decoy Effect
Product Management

7 min read


Published in

Bootcamp

·Dec 24, 2020

Case study: How I designed a +$70K revenue website menu

Designing a new Category Tree and Menu UI from scratch — Selling over $1 million per month, OFF Premium offers over 10 thousand clothes for an affordable price — and I mean reaaally affordable price, down to 80% off of the original price! The problem: OFF was an experiment that went viral. Sales skyrocketed on a website that had never planned…

UX

9 min read

Case study: How I designed a +$70K revenue website menu
Case study: How I designed a +$70K revenue website menu
UX

9 min read


Published in

Serious Scrum

·Oct 6, 2020

How I Made My Team Deliver Value After Failing for 6 Months

Scrum is a framework difficult to learn and dangerous to master — For 180 days, I cranked out endless UX projects that were applauded and then trashed by the end of each and every Sprint. Developers wrote thousands of lines of code that never reached a single one of our customers. You’d be surprised to know that it didn’t happen at a…

Agile

11 min read

How I made my team deliver value after failing for 6 months
How I made my team deliver value after failing for 6 months
Agile

11 min read


Published in

Serious Scrum

·Aug 19, 2020

Let’s face it: “Agile” is a cursed name

Language shapes how you think and how bad you do Scrum — Let’s do a quick scientific experiment together. You are in an art gallery and a vase is sitting on a pedestal in the middle of the room. A visitor, fascinated by it, approaches to take a picture — unaware of a second vase right behind him. That vase immediately falls…

Agile

5 min read

Let’s face it: “Agile” is a cursed name
Let’s face it: “Agile” is a cursed name
Agile

5 min read


Published in

Serious Scrum

·Aug 4, 2020

Our Sprint wasn’t cancelled (but my trust in Scrum was)

Why you should cancel a Sprint and what happens when you don’t — I’m not here to point fingers. No one could foresee that our sprint goal would go completely obsolete, and it’s easy to understand a manager who feels like cancelling a sprint is like admitting failure, but things shouldn’t be that way: A Sprint is just a time-boxed container for Scrum…

Scrum

5 min read

Our Sprint wasn’t cancelled (but my trust in Scrum was)
Our Sprint wasn’t cancelled (but my trust in Scrum was)
Scrum

5 min read

Romario Verbran

Romario Verbran

232 Followers

Product Designer @ Jüssi @ Whirlpool

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